/ January 28, 2025

How to Create a Winning Interior Design Portfolio That Attracts Clients

Your portfolio isn’t just a showcase of your work; it’s your professional narrative. It tells the story of your creativity, expertise, and ability to transform spaces into something extraordinary. A well-curated portfolio can be the key to attracting the right clients and projects. Ready to create a portfolio that stands out? Let’s get started.

By Marie Winckler

What Should You Include in Your Interior Design Portfolio?

Highlight Your Best Projects

Quality always trumps quantity. Select projects that reflect your unique design style and versatility. If you’ve worked across residential and commercial spaces, include examples of both to showcase your adaptability.

Must-Have Features:

Before-and-after photos: Clients love to see the transformation process.
Detailed project descriptions: Share the story of your design choices, challenges, and how you solved them.
Testimonials: Positive feedback from happy clients adds trust and credibility.

Incorporate a Strong Visual Narrative

Your portfolio should be as visually compelling as the spaces you design. Invest in professional photography to capture every texture, color, and detail. Consider hiring a stylist to perfect each setting.

💡 Maison Flâneur Tip: Just as we curate pieces to tell a story, your portfolio should evoke an emotional connection. A carefully chosen vase or bespoke chair can become a statement—and a signature of your style.

How Can You Make Your Portfolio Digital-Friendly?

Build an Engaging Website

A digital portfolio allows clients to explore your work effortlessly. Create a website that is:

Responsive: Optimized for mobile and desktop.

User-friendly: Clear navigation and well-organized categories.

Minimalist: A clean design lets your work shine.

Include an “About Me” section to introduce your philosophy and a blog to share insights, such as “How to Style Artisanal Décor” or “2025 Trends in Color for Interiors.”

Use Social Media Strategically

Platforms like Instagram and Pinterest are powerful tools to showcase your designs and connect with potential clients. Post regularly, engage with followers, and use high-quality visuals to build a recognizable brand.

How Can You Add Personality to Your Portfolio?

Tell the Story Behind Each Project

Go beyond the visuals—share the process and inspiration behind your work. Did a project involve honoring a client’s heritage or incorporating a nod to iconic spaces like the Art Deco opulence of The Ritz Paris? Let your audience in on the narrative.

Include a Mood Board Section

Mood boards are a creative way to showcase your vision. Use them to display fabric swatches, textures, and color palettes, helping clients visualize your design process.

What Are the Key Design Elements to Emphasise?

The Power of Colour

Colour transforms mood and perception. Highlight projects where your use of colour played a pivotal role. For inspiration, explore Maison Flâneur’s curated collections, where every hue has meaning and purpose.

Typography in Interior Design

Typography isn’t just for print. Show how lettering or signage can elevate spaces, like how a vintage marquee sign brought character to a boutique hotel lobby.

How Can You Leverage Collaborations?

Feature Artisanal and Bespoke Pieces

Collaborations with artisans and unique brands demonstrate your commitment to craftsmanship. Highlight partnerships with makers whose work reflects your ethos. At Maison Flâneur, we celebrate artistry through curated collections that blend storytelling with design.

Reference Prestigious Projects

Worked on a boutique hotel or luxury restaurant? These standout projects can showcase your ability to handle high-profile spaces with unique requirements.