How Do I Make a Good First Impression?

Dress professionally, be approachable, and show genuine interest in others’ work.

Can Networking Help Me Gain International Clients?

Absolutely! Online platforms and global events are excellent for reaching clients beyond your local market.

Should I Hire a PR Professional to Help with Networking?

If budget permits, a PR expert can amplify your brand and introduce you to key players in the industry.

/ January 28, 2025

The Interior Designer’s Guide to Networking: How to Build Relationships and Gain Referrals

Q: What’s the Best Way to Start Networking?

Begin with small steps—attend local events, join online forums, and connect with peers on social media.

Interior design is more than aesthetics; it’s about collaboration, creativity, and building connections. Networking is the secret sauce that transforms your talent into opportunity. Whether you’re an established designer or just finding your feet, cultivating a strong professional network is your ticket to new clients, inspiring collaborations, and elevating your brand. Ready to refine your approach? Let’s explore how to master the art of networking with Maison Flâneur’s flair.

By Marie Winckler

Why is Networking Important for Interior Designers?

Networking isn’t just about exchanging business cards; it’s about creating relationships that inspire and propel your career forward. For interior designers, networking:

Introduces you to exciting clients and projects.
Keeps you ahead of trends and innovations.
Builds your credibility within the design community.
Sparks collaborations that push creative boundaries.

A well-connected designer is a well-equipped designer. But where should you begin?

Where Should Interior Designers Network?

Are Industry Events the Key?

Trade shows like Maison&Objet in Paris or Decorex International in London aren’t just about showcasing the latest trends—they’re networking goldmines. From keynote talks to workshops, these events are designed to connect you with fellow professionals.

For instance, consider joining our Trade Program, where you can collaborate with like-minded professionals and access exclusive benefits tailored to interior designers.

Can Social Media Expand Your Reach?

Platforms like Instagram and LinkedIn are your virtual showrooms. Share high-quality visuals, behind-the-scenes content, and insights into your design process. Engage with peers through comments, discussions, and professional groups.

Should You Join Design Organisations?

Memberships with the British Institute of Interior Design (BIID) or the American Society of Interior Designers (ASID) offer networking events, mentorship programs, and resources that enhance both your skills and credibility.

Are you an interior designer?

Discover our Trade Program.

Apply Today

How to Build Meaningful Relationships

Is Authenticity the Secret to Networking?

Yes! Networking isn’t about collecting contacts; it’s about creating connections. Focus on meaningful relationships with shared values—it’s better to know a few people well than many people barely.

Should You Give Before You Ask?

Generosity stands out. Share resources, offer advice, or make an introduction before asking for something in return.

💡 Maison Flâneur Insight: Recommend a curated piece from our collection to a fellow designer looking for inspiration—it’s a small gesture with big impact.

How Do You Follow Up Without Being Pushy?

After meeting someone, send a personalised email referencing your conversation. Suggest coffee or a chat to explore mutual interests.

Leveraging Referrals: A Designer’s Best Friend

Why Do Referrals Matter?

Referrals are the unsung heroes of a designer’s career. They come with built-in trust and often lead to your most loyal clients.

How Do You Encourage Referrals?

Ask for Testimonials: Happy clients are usually happy to share their experience.

Offer Incentives: Discounts or consultations for referrals can keep the pipeline flowing.

Stay Visible: Keep your network updated through newsletters or social media.

Dos and Don’ts of Networking

Do:

Be proactive—attend events and reach out.
Share your story with a clear, concise elevator pitch.
Stay consistent—nurture relationships over time.

Don’t:

Over-focus on self-promotion. Listen, learn, and engage.
Neglect your online presence—your portfolio should be front and center.
Forget to follow up. A connection is only as strong as the effort you put into it.